Email campaigns
Outbound and lifecycle email that an AI helps draft, but a human still signs off on.
I set up the systems behind your email program — list segmentation, personalisation, send-time logic, follow-up branches — and pair them with AI drafting where it helps. You stay in the loop on the voice; the system handles the volume.
Subject: Three patterns I keep seeing in AI integrations. Hook the reader in 30 words, never longer — your subscribers gave you their inbox, not their afternoon.
- Provider setup (Resend, Postmark, Klaviyo, or Customer.io)
- Segmented lists driven by your real customer data
- AI-assisted drafting with a clear human approval step
- Behavioural triggers — abandoned carts, signup nudges, etc.
- Deliverability checks (DKIM, DMARC, warm-up if needed)
Teams sending more than a few hundred emails a month and feeling the limits of a generic Mailchimp setup.
Anyone hoping to spray cold outreach at 10,000 strangers — that's not what I build.
Audit & scope
We start with a conversation about what you actually do day-to-day. I map the workflows, identify what's worth automating and what isn't, and write up a scoped proposal with a fixed price.
Design
Architecture, data flow, integration points. You see the full system on paper before I touch any code — so we catch the wrong call cheaply, not after it's built.
Build
I build, iterate, and test against real data from your business. You see progress weekly in a shared environment, not as a single reveal at the end.
Deploy & handoff
We launch together. I document everything in your tools (Notion, your repo, wherever you keep things), and I stay on call for the first few weeks while your team gets comfortable.